While the benefits of using LED lighting are significant, not all forms of LED lighting produce the same benefits when it comes to product merchandising.  As you investigate LEDs as a solution for your retail environment, there are some important points to consider:

•        Showcases and other display fixtures have unique construction and lighting needs.  A “one-size-fits-all” LED lighting may not be designed to effectively illuminate or install into your display.  LED showcase and display lighting, which is designed specifically for these applications will include carefully designed enclosures and mounting hardware; as well as provide aesthetic lighting, which effectively illuminates your product.

•        Advancements in the LED lighting industry occur rapidly.  Make sure to collaborate with a supplier who is committed to staying on top of the latest developments.

•        As with all forms of lighting, the benefits of LED lighting are sometimes intangible.  It is often difficult to quantify the impact of using lighting that is more attractive; however, studies do suggest that careful attention paid to lighting your products will result in increased sales.

•        In some cases, the upfront costs are more expensive than traditional light sources.  In order to appraise the value statement, you should factor in both the upfront costs as well as operational costs.

•        In contrast to traditional light sources that provide greater design lumens and tend to wash an entire display and the surrounding area with light, LED fixtures focus light directly onto the product.  As a result, the useful lumens created by LED lighting are often comparable to useful lumens generated by traditional light sources.

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